CASE STUDY
OLA launches real-time data
trigger campaign on DOOH
screens in New Zealand
0
Mn+
Reach
0
K
Unique Reach
0
Screens
Objective
To garner maximum brand visibility using outdoor ads with minimal wastage
Strategy
Regulating the campaign exposure gage in real-time on digital billboards basis the live traffic data as a trigger to serve ads
Execution
- 17 billboards across Auckland’s busy streets were utilized to render ads in response to the live detection of a predefined volume of vehicular movement
- Google DV360 served as the demand partner & helped serve dynamic ads
- Using 3rd party data partners, a retargeting campaign was launched
- to capture the exposed DOOH audiences on their mobile device
- across FB & YT
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