How to Reach Audiences in the Cookieless Era with DOOH & CTV
How to Reach Audiences in the Cookieless Era with DOOH & CTV As the deprecation of third-party cookies progresses, a major shift is underway in the advertising landscape. In the APAC region, where 80% of brands rely heavily on third-party cookies to reach customers and measure results(Source: Google), there’s a pressing need to adapt to durable […]
Why You Need to Include DOOH in Your IPL Advertising Strategy
Why You Need to Include DOOH in Your IPL Advertising Strategy The Indian Premier League is not just a cricket tournament, it’s a cultural phenomenon that grips the entire nation in excitement every year. With millions of fans eagerly following their favorite teams and players, the IPL presents a golden opportunity for advertisers to connect […]
Blogs
CTV Sees Record Surge in Global Sports Viewership in 2024 ByLemma April 23, 2024 CTV CTV Sees Record Surge in Global Sports Viewership in 2024 Streaming content on CTV has expanded its… Read More How to Reach Audiences in the Cookieless Era with DOOH & CTV ByLemma April 11, 2024 CTV,DOOH How to Reach Audiences […]
Eight Reasons Why Large-Format Retail Media Shines Bright
Eight Reasons Why Large-Format Retail Media Shines Bright In the programmatic DOOH advertising world, brands constantly seek innovative avenues to capture consumers’ attention and drive sales. 2024 is poised to be the year of retail spaces. Leveraging the vast reach and influence of DOOH screens, retail spaces offer a highly effective platform for brands to […]
How QR Codes Provide Endless Possibilities for Emerging Media
How QR Codes Provide Endless Possibilities for Emerging Media Large-format ads like DOOH and CTV have always aimed to capture attention, and now, they’re adding a new weapon to their arsenal: QR codes. Now, they’re adding a new weapon to their arsenal: QR codes. These pixelated squares have evolved from their humble beginnings as inventory trackers […]
The Domino Effect – How Sequential DOOH Ads can Deliver Impact for Brands
The Domino Effect – How Sequential DOOH Ads can Deliver Impact for Brands The outdoor advertising landscape is undergoing a transformative journey, and at the heart of this evolution is the strategic fusion of sequential ads with consecutive screens in Digital Out-of-Home (DOOH) advertising. In this blog, we delve into the synergy between sequential ads […]